Fans of the television series “Scandal” and the fashionable attire worn by main character Olivia Pope can soon shop for the show’s styles at Saks Fifth Avenue. The New York retailer is launching a multi-platform advertising campaign that will cross promote the ABC drama series, which begins its new season Oct. 3, and Saks’ designer fashions and accessories. Saks Inc. (NYSE: SKS) and ABC will kick off the partnership on Oct. 2 with a star-studded event sponsored by Mercedes-Benz, featuring…
Reported by bizjournals 1 day ago.
↧