Majority say they stopped drinking to save money as supermarkets report growing sales of low alcohol wines and beer
A quarter of Britons have stopped drinking alcohol in January, while nearly a half intend to cut down on their usual intake, a survey has shown.
Money-saving website Vouchercloud polled just under 2,000 people. The majority – 56% – said they were "going dry" to save money, while others said it was to improve their health. Fewer than half thought they would last the whole month without drinking, while one in six said they had already broken their new year's resolution to enjoy a tipple.
Almost a quarter – 23% – claimed they were doing it to "demonstrate willpower" and 19% said it was because "no one else drank in January"..
Alcohol Concern and Cancer Research UK are encouraging Britons to stop drinking alcohol in January.
Meanwhile, supermarkets have reported strong sales of low alcohol wines and beer this month. Since 2010, Sainsbury's sales of wines that contain 10.5% alcohol by volume or less have grown by almost 26%. Tesco has reported that demand for packs of low and no alcohol beers has risen by 30% since the beginning of January, and 45% in the past year compared with the previous year, with 33m bottles sold. The supermarket believes demand will soar by a further 30% this year as more low alcohol beers come on to the market over the next few months.
Olivia Christou, a specialist beer buyer for Tesco, said the popularity of low alcohol beer was down to a "major improvement in the taste and general quality". "They have proved so popular with drinkers that many of the major breweries are launching more beers this year," she said. Reported by guardian.co.uk 6 hours ago.
A quarter of Britons have stopped drinking alcohol in January, while nearly a half intend to cut down on their usual intake, a survey has shown.
Money-saving website Vouchercloud polled just under 2,000 people. The majority – 56% – said they were "going dry" to save money, while others said it was to improve their health. Fewer than half thought they would last the whole month without drinking, while one in six said they had already broken their new year's resolution to enjoy a tipple.
Almost a quarter – 23% – claimed they were doing it to "demonstrate willpower" and 19% said it was because "no one else drank in January"..
Alcohol Concern and Cancer Research UK are encouraging Britons to stop drinking alcohol in January.
Meanwhile, supermarkets have reported strong sales of low alcohol wines and beer this month. Since 2010, Sainsbury's sales of wines that contain 10.5% alcohol by volume or less have grown by almost 26%. Tesco has reported that demand for packs of low and no alcohol beers has risen by 30% since the beginning of January, and 45% in the past year compared with the previous year, with 33m bottles sold. The supermarket believes demand will soar by a further 30% this year as more low alcohol beers come on to the market over the next few months.
Olivia Christou, a specialist beer buyer for Tesco, said the popularity of low alcohol beer was down to a "major improvement in the taste and general quality". "They have proved so popular with drinkers that many of the major breweries are launching more beers this year," she said. Reported by guardian.co.uk 6 hours ago.