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Olivia Wilde Says What We're All Thinking About This Breast Pump Ad

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Olivia Wilde is here to “call bullshit” on unattainable mom standards.

On Wednesday, the actress and mom of two posted a photo on Instagram of an ad on Amazon that features a woman wearing a breast pump bra. In the caption, Wilde noted that something seemed off.

“This lady definitely did not recently birth a child who requires breast milk to be pumped,” she wrote. 


Real quick just wanna take a break from online (lazy-person) x mas shopping to call bullshit on this ad for a breast-pump bra cuz this lady definitely did not recently birth a child who requires breastmilk to be pumped. Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating. (Side note: why does Amazon insert breast-pump ads into every single goddamn search I make? I'm no longer in the market for more pump supplies Amazon! Shut it down!) PS. I own this bra and it's awesome.

A photo posted by Olivia Wilde (@oliviawilde) on Dec 14, 2016 at 7:57pm PST



Wilde also offered a “quick cyber hug” to the model for having to act as though she had recently “birthed a milk-fed baby-child.” Though it’s unclear whether Wilde is right, her suggestion ― that actual moms should model products marketed to them ― is one advertisers should consider.

Fellow moms have loved Wilde’s other takes on motherhood. In October, the actress called out photographers who followed her just to get a snap of the pregnant star. Before that, she blasted subway riders who don’t offer their seats to pregnant women. 

Never change, Olivia. 

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